What you learn
from this white paper
Manufacturers realize that operating their own websites, engaging customers through social media, and addressing a new generation of buyers through online marketplaces reduces dependency on distributors for product and brand exposure.
It is clear that manufacturers are torn between the sales opportunities provided by Amazon and the challenges they face selling through Amazon.
Manufacturers are poised to take advantage of new channels, and many are already aggressively pursuing new ways to reach the market. Their actions are helping some to achieve new sales heights and greater customer intimacy, all while maintaining positive distributor relationships.
Manufacturers Shifting Gears in Race to Channel Diversification
Learn why manufacturers are selling directly to end-customers, how they perceive the impact of Amazon and other marketplaces, and what they see as needed changes in their distributor relationships.
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