What you learn

from this white paper

  • Manufacturers realize that operating their own websites, engaging customers through social media, and addressing a new generation of buyers through online marketplaces reduces dependency on distributors for product and brand exposure.

  • It is clear that manufacturers are torn between the sales opportunities provided by Amazon and the challenges they face selling through Amazon.

  • Manufacturers are poised to take advantage of new channels, and many are already aggressively pursuing new ways to reach the market. Their actions are helping some to achieve new sales heights and greater customer intimacy, all while maintaining positive distributor relationships.

Free Whitepaper

Manufacturers Shifting Gears in Race to Channel Diversification

Learn why manufacturers are selling directly to end-customers, how they perceive the impact of Amazon and other marketplaces, and what they see as needed changes in their distributor relationships.

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“Manufacturers realize that operating their own websites, engaging customers through social media, and addressing a new generation of buyers through online marketplaces reduces dependency on distributors for product and brand exposure.” 

 

MARV LANDERS is committed to providing the guidance necessary to support the digital change desired by distributors and manufacturers. Contact us today to learn how we can uncover opportunities for your success.

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